CRM – eXponentia Automotive Customer Relationship Management – is the software able to simplify all relations and communications inside and outside the company, organizing data and documents in real-time, in order to have a successful communication. The eXponentia Automotive CRM system, using push notifications directly on smartphones and by email and SMS, allows to offer support and assistance to your own customers and to improve the purchased strategies and renewals of old and new customers. The CRM is highly customizable and able to produce detailed reports. Often used functions are: storage of the customers records, operations planning and vehicles recall services, maintenance activities management, commercial management and marketing campaigns planning.